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Third
World
formed - 1973
(Kingston, Jamaica)
Stephen 'Cat' Coore - Michael 'Ibo' Cooper
Richard Daley - Willie 'Root' Stewart
Irvin 'Carrot' Jarret - William 'Bunny Rugs' Clarke
Milton 'Prilly' Hamilton - Carl Barovier - Cornell Marshall
Third World is a band that some reggae purists disdain
because they dare to deliberately cross-over to other genres
to popularize their music for international mainstream
audiences. Despite the critics, Third World remains one of
most enduring and popular Jamaican bands in the world.
Unlike many Jamaican reggae bands, comprised of hungry
street kids with raw talent, no formal musical training and
only their passion and drive to spur them to the top, the
members of Third World come from the Kingston middle class.
The band was founded in 1973 by Stephen "Cat" Coore and
Michael "Ibo" Cooper. Cooper is a policeman's son while
Coore's father was a deputy prime minister who also taught
music. Both Coore and Cooper received formal musical
training at Forster Davis School of Music and Kingston's
Royal School of Music respectively. Each also had solo and
group experience on the Kingston reggae circuit. Cooper and
Coore met while playing for Inner Circle. Other charter
members include Richard Daley, Milton Hamilton (another
Inner Circle veteran), Irwin "Carrot" Jarrett (a veteran
percussionist with considerable concert and television
production experience), and Cornel Marshal. From the start,
the band was meant to be self-contained, a rarity back then.
Third World did this so they could perform wherever they
wanted rather than constantly scrambling for musicians or a
sound system to support their singing.
They made their debut at the 1973 Jamaican Independence
Celebration. Though they performed steadily around Kingston,
they had trouble finding a studio willing to record them
because most of the studios also ran the sound systems. In
1974, Third World went to London, released their debut
single "Railroad Track" and signed to Island Records. Their
first album came out in 1975. It received critical accolades
and later that year Third World opened for Bob Marley on his
U.K. summer tour. That year Marshall was replaced by William
Stewart. Though the title track of their second album, 96
Degrees in the Shade (1977), has become a reggae classic,
the second album only sold moderately, yet it is considered
to be one of their finest albums. Their third album, Journey
to Addis, finally broke through to a bigger audience thanks
to the R&B staple "Now That We Found Love," that Third World
sang with a sophisticated blend of pop, funk and reggae
riddims. The song, an international Top Ten hit, provided
listeners the opportunity to sample the new Jamaican sound
in a familiar aural environment.
Third World released three more albums through Island, but
began feeling that they were standing too much in the shadow
of the label's star act, Marley, and so moved to Columbia in
the early '80s. In 1979, William Clarke replaced Milton
Hamilton on bass. Their first four albums did quite well in
the U.S. and the U.K. with the single "Hooked on Love" from
Rock the World (1981) making it to the Top Ten on the
British charts. During the early '80s, Third World began
working closely with Stevie Wonder who in 1982 penned and
recorded another crossover hit with the group "Try Jah
Love."
In response to critics, Third World justifies its forays
into different genres as a means to keep the genre from
stagnating. In making it accessible to wider audiences, they
are also thereby making new inroads for their messages and
making it music for the common people the world over. They
are credited for being the first reggae act to add funk and
to use a synthesizer. They were also instrumental in
popularizing dub poetry, which in turn became the basis for
dancehall, a form the band has increasingly embraced since
the mid-'80s. Their 1985 album for Mercury, Sense of
Purpose, marked their first foray into American hip-hop.
Their 1992 album, Committed, was primarily a dancehall album
though the title track spent time on the R&B charts.
Subsequent recordings include 1995's Live It Up and 1999's
Generation Coming.
-- Courtesy (Sandra Brennan, All-Music Guide) --
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